Computer Generated Building in Puerto Madero Mimics Film’s Characteristics

By: admin | August - 13 - 2011

Conventional films are restricted in physical conditions of the film set or collage an artificial surrounding to suggest the wanted atmosphere and aesthetic. Animated films create an abstract world that mimics qualities of the physical world that are extracted and exaggerated in animated films where characteristics are adopted to create an environment that through its aesthetic creates an all-around coulisse. The goal of this project by Nora Graw is to create an environment for this profession with characteristics of that coulisse layering of scenes and interconnect various stage settings to take part in the “real world”.
The ideal is to create surfaces with imprinted conditions (structure, ornament, shading) that transform continuously through blending and superimposing specific surface information to create a diverse set of scenes and creating spatial depth with strong perspectives. Nora Graw is interested in a cohesive exterior with an iconic image and a multilayered permeable interior. The layers merge and separate to reveal different surface qualities and organize space.
The newly developing district gives the opportunity to intergrate a contemporary architecutral design and form an identity for the emerging Puerto Madero District in Argentina. Located on the waterfront of the old port the facade and silhouette of the building impacts the skyline of the district seen from the old town.
The idea of multiple unique offices sharing and represented in a corporate building triggers the discourse of the relation of the exterior appearance to interior facades. The upcoming designers are represented as a collective identity to the exterior and still show their uniqueness in a spatial complexity on the interior. The building hosts large volumes as movie screening, exhibition and entertaining facilities acting as a programmatic attractor for the public which will in turn highlight the smaller buisnesses and give insight into the movie making industry. spacial programmatic elements such as combinable offices + conference room and editing facilities + server room provide opportunites for organization in aggregating and forming rigorous clusters.