New look headquarters for Harley Davidson

Tony Owen NDM Architects have designed the new Australian headquarters for Harley Davidson as part of the new West Lane Cove business park. The building has been designed as an iconic gateway to the site. The architects sought to design a building that reflects the uniqueness of Harley Davidson, which is not simply a brand, for many it is an entire lifestyle and attitude.
For design inspiration they looked to the bikes themselves; their emotion and efficiency. The geometry of the engines and frames can be seen in the lines of the building. The building does not copy them, however, it suggests this movement and style.
The brief for the building was a reflection of the Harley Davidson culture, giving as much emphasis to the gymnasium and break-out areas as the office and storage space. The building has been designed to reflect this; with the location of all of the recreational and break-out areas near the entry. You enter into a central mezzanine. From there you can see all of the areas that reflect the Harley lifestyle. You can also look down into the technical and training areas. You are immediately aware of what Harley Davidson is all about.
The facility will contain administrative offices, technical training and storage facilities for the iconic motorcycle company. The landmark building will form the striking centrepiece for a new high-tech business park on the Lane Cove River, currently being developed by Demian Pty Ltd.
The business park will provide 41,000m2 of prestige commercial and industrial space on a picturesque bushland site, adjoining the existing industrial zone in Lane Cove. The site is zoned for industrial uses and the master plan is currently being assessed for approval.