The BMW Group Pavilion is inspired by Victorian bandstands, applied in relation to the building’s natural surroundings. Designed by Serie Architects, the building is a place of spectacle, presenting the BMW brand and services. Located on the Waterworks River in the Olympic Park, the pavilion achieved its distinctive appearance by re-imagining the classic podium. It is light and seems to be floating above the water. Its animated façade, with water streaming down around the ground floor, creates an exciting visual effect. The first floor that forms the plinth is covered with water; this water spills down on all four sides of the pavilion entirely covering the ground floor.
One of the pavilion’s functions is to display BMW’s new fleet of electric and hybrid vehicles. These vehicles use carbon fiber bodywork with fluid soft curves. The geometry of the pavilion roofs manifests a similar calm and rationale attitude to geometry through the use of off-phase sinusoidal curves set out in symmetrical arrangement. The building thus communicates as sense of fluid dynamism without imitating the product.
The pavilion is in fact a cluster of smaller pavilions. Huddled together, the group of spaces is planned to be dispersed to other locations after the Olympic Games and serving as constant reminders of the Games held in London.