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Tuesday, 6 September 2011

The Billboard Park Transforms the Riverbanks of Argentina’s Rosario City

By: Lidija Grozdanic | August - 8 - 2011

The New York based EFGH Architectural Design Studio designed a recreational landscape for the industrial area of Rosario, Argentina. The Studio’s work focuses on responsive design concepts and building techniques that challenge the conventional notions of program, material and context. The Billboard Park illustrates the unconventional strategic approach in designing public spaces.
The landscape engages both the horizontal and the vertical, in order to provide optimal use of open public spaces as well as to create an interactive structure offering various views of the Paraná River. Part of a public/ private partnership and constrained to a triangular plot of land set away from the water’s edge, Billboard Park rises up to form a vertical landscape, with its green side facing the river and its asphalt side facing the highway and neighborhood beyond.  A lightweight, soil-free growth medium is used to generate a vertical garden across a concrete structural honeycomb. The open structural pattern organizes both the horizontal and vertical planes and provides a number of niches as well as a dynamic visual icon for Rosario.
The surrounding development is a public/private venture focused on revitalizing the Rosario waterfront, and is currently under construction.

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